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The Daily Jim

All the wit that's fit to spit

Sunday, April 22, 2018

Post Cereal Wrestles with Outdated Themes and is Rocked by Hulk Hogan in the Process

Titan of my childhood, Hulk Hogan, is suing Post Cereal for unauthorized use of his likeness in a recent Coco Pebbles ad.   In it, a cartoon “Hulk Boulder” defeats Fred Flintstone and Barney Rubble in a wrestling match only to be bested by Bam-Bam.  I guess my real question is: “Hulk Boulder” was the best the marketing department could come up with?

Growing up, my brother and I would play the “Flintstones Game.”  It’s when you take a celebrity’s name and turn it into their stone-age counterpart.  Hanna-Barbera were fond of Stony Curtis, Cary Granite, and Ann-Margrock.  In the ‘80’s we rocked Molly Rockwald and Erock E. Strata, Quarry Feldman, Marble J. Fox, and Sylvester Stonepile – all of this and we weren’t ten years old yet.   I credit my youthful  creativity to training, taking my vitamins, and saying my prayers the way any Hulkamaniac would (also we took plenty of steroids in 4th grade).

If only The Great Gazoo would travel back in time to convince the “pre-historic dum-dums” at Post that children most likely don’t know Hulk Hogan even wrestled.  Gazoo could have helped them side step this tar pit by forgetting creativity even exists in advertising and just ponying up the dough to have The Rock endorse Coco Pebbles.

See Hulk Boulder wrassle here:

Great Gazoo

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Geek Definition of the Day

“VARIANT COVER” – A comic book produced with different covers for the express purpose of having you, the comic fan boy, boy multiple copies of the same thing.  Sometimes many covers will create a larger tapestry or work of art; others will be in 3-D; or have alternative concepts. We all love art or we […]

Lessons in Bad Media Franchising and Merchandising

1) Saw 8: The Reality Television Gameshow 2)Live action movie of Hungry, Hungry Hippos 3)The Tonight Show, starring Chewbacca 4) Deadpool vs. Punisher: The Musical 5) The Human Centipede sleeping bag 6) C-Span Live Action Role Playing Group 7) The new Texas Chainsaw Massacre ride at Six Flags Over Texas 8) Your Parents Basement is Always […]

Where is Our Modern Barney Miller?

The single camera glory that was Barney Miller can probably never be reproduced.  There’s heavy debate in the office whether it should be or not. It was essentially a 22-minute, 3-act play with minimal characters and only one set (after Season One that also featured Barney’s dining room at home).  The thing is, the writing […]

Non-John Hughes High School Movies from the ’80s

Yep. Most of the high school biggies were our man, Hughes. But if you can name the 1980s high school movie quotes listed below, your might have been paying attention to something else in ’88 other than the MTV Beach House and that cute girl with freckles in your 11th grade Chemistry class. 5)”Last night, […]

Mark Your Calendar, Nerds!!!

This Weekend is legendary Indy 500.  Please don’t think geekdom is limited to cosplay and app programming.  Oh no, my friends. Two years ago our Mid-West correspondent, Billy D, and I watched those car dorks jump a humongous Hot Wheels truck  over a bunch of school busses and twice as many drunks while Florence Henderson […]


Attention lonely geeks! “Drunk” is only a superpower at Red Sox games and ex-girlfriends’ weddings.

Gentleman Jim

  • MONDAY – Movies. Their glory and their hilarious tragedy.  

  • TUESDAY – Television.  Our favorite drug; constant and comforting, but often packaged with regret.  

  • WEDNESDAY – Wildcards! Probably a piece of weird fiction in which Spider-Man has to talk down Laura Ingles from making a bad decision.  

  • THURSDAY – Thesis-level Dorkdom. Jargon, geek terms and weird insight explained for the rest of us.  

  • FRIDAY – Fantasy, Sci-fi, and comics.  Like living in your parents’ basement only without the inherent desperation. Well…