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The Daily Jim

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Wednesday, April 26, 2017

Post Cereal Wrestles with Outdated Themes and is Rocked by Hulk Hogan in the Process

Titan of my childhood, Hulk Hogan, is suing Post Cereal for unauthorized use of his likeness in a recent Coco Pebbles ad.   In it, a cartoon “Hulk Boulder” defeats Fred Flintstone and Barney Rubble in a wrestling match only to be bested by Bam-Bam.  I guess my real question is: “Hulk Boulder” was the best the marketing department could come up with?

Growing up, my brother and I would play the “Flintstones Game.”  It’s when you take a celebrity’s name and turn it into their stone-age counterpart.  Hanna-Barbera were fond of Stony Curtis, Cary Granite, and Ann-Margrock.  In the ‘80’s we rocked Molly Rockwald and Erock E. Strata, Quarry Feldman, Marble J. Fox, and Sylvester Stonepile – all of this and we weren’t ten years old yet.   I credit my youthful  creativity to training, taking my vitamins, and saying my prayers the way any Hulkamaniac would (also we took plenty of steroids in 4th grade).

If only The Great Gazoo would travel back in time to convince the “pre-historic dum-dums” at Post that children most likely don’t know Hulk Hogan even wrestled.  Gazoo could have helped them side step this tar pit by forgetting creativity even exists in advertising and just ponying up the dough to have The Rock endorse Coco Pebbles.

See Hulk Boulder wrassle here:

http://www.youtube.com/watch?v=E7S7KFKmYP4

Great Gazoo

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