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The Daily Jim

All the wit that's fit to spit

Sunday, April 22, 2018

Maybe we’re Misusing the Word “Superhero”

I’m the first guy to overuse a phrase – I use “dude” in every variation known to grammar.  But even I have to take pause at the misuse, and overuse, of the word “superhero.”  Not every action one takes make him a freakin’ “superhero.”  However, I am giving the guy who untangled the space shuttle this morning with his own two hands a pass (after all, he was floating in space).

I will not use this space to tout the noble spirit, fearless nature, or snappy outfits of the superheroic.  But I’m not going to use the word to sell you a cellphone either (Verizon, I’m looking in your general direction…).

Below are headlines plucked from these here internets this past week misappropriating “superhero” for the subject’s own ends.

Xylitol: a Superhero in Crusade Against Cavities

A sugar substitute designed to sweeten coffee CANNOT be a superhero.  Maybe if Captain Clean Mouth weaponized it to battle King Cavity I’d consider it super, but even then …

Winner of Tax Superhero Award Announced

I am happy that the winner of this award is assuring that taxes are used for legitimate and helpful purposes.  I really am. But can’t they call it something else?  “Tax superhero” sounds like an ad for an accountant in April.

The Superhero is You

No it’s not. It’s most likely not you either.

Stuntman Superhero Enjoys the High Life..!

This guy is a street performer.  Superheroes don’t work for tips.

Verizon Wireless and LG Mobile Phones Connect Customers to the Superhero Within


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Gentleman Jim

  • MONDAY – Movies. Their glory and their hilarious tragedy.  

  • TUESDAY – Television.  Our favorite drug; constant and comforting, but often packaged with regret.  

  • WEDNESDAY – Wildcards! Probably a piece of weird fiction in which Spider-Man has to talk down Laura Ingles from making a bad decision.  

  • THURSDAY – Thesis-level Dorkdom. Jargon, geek terms and weird insight explained for the rest of us.  

  • FRIDAY – Fantasy, Sci-fi, and comics.  Like living in your parents’ basement only without the inherent desperation. Well…