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The Daily Jim

All the wit that's fit to spit

Wednesday, June 28, 2017

Maybe we’re Misusing the Word “Superhero”

I’m the first guy to overuse a phrase – I use “dude” in every variation known to grammar.  But even I have to take pause at the misuse, and overuse, of the word “superhero.”  Not every action one takes make him a freakin’ “superhero.”  However, I am giving the guy who untangled the space shuttle this morning with his own two hands a pass (after all, he was floating in space).

I will not use this space to tout the noble spirit, fearless nature, or snappy outfits of the superheroic.  But I’m not going to use the word to sell you a cellphone either (Verizon, I’m looking in your general direction…).

Below are headlines plucked from these here internets this past week misappropriating “superhero” for the subject’s own ends.

Xylitol: a Superhero in Crusade Against Cavities

http://www.prweb.com/releases/2010/05/prweb4013494.htm

A sugar substitute designed to sweeten coffee CANNOT be a superhero.  Maybe if Captain Clean Mouth weaponized it to battle King Cavity I’d consider it super, but even then …

Winner of Tax Superhero Award Announced

http://www.alertnet.org/thenews/fromthefield/218275/127435374369.htm

I am happy that the winner of this award is assuring that taxes are used for legitimate and helpful purposes.  I really am. But can’t they call it something else?  “Tax superhero” sounds like an ad for an accountant in April.

The Superhero is You

http://www.huffingtonpost.com/robyn-o/the-superhero-is-you_b_576682.html

No it’s not. It’s most likely not you either.

Stuntman Superhero Enjoys the High Life..!

http://www.theboltonnews.co.uk/news/boltonnews/8168696.Stuntman_superhero_enjoys_the_high_life______/?ref=rss

This guy is a street performer.  Superheroes don’t work for tips.

Verizon Wireless and LG Mobile Phones Connect Customers to the Superhero Within

http://www.sys-con.com/node/1397730

C’mon?

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Dailies

Attention lonely geeks! “Drunk” is only a superpower at Red Sox games and ex-girlfriends’ weddings.

Gentleman Jim

  • MONDAY – Movies. Their glory and their hilarious tragedy.  

  • TUESDAY – Television.  Our favorite drug; constant and comforting, but often packaged with regret.  

  • WEDNESDAY – Wildcards! Probably a piece of weird fiction in which Spider-Man has to talk down Laura Ingles from making a bad decision.  

  • THURSDAY – Thesis-level Dorkdom. Jargon, geek terms and weird insight explained for the rest of us.  

  • FRIDAY – Fantasy, Sci-fi, and comics.  Like living in your parents’ basement only without the inherent desperation. Well…